Flexi Pass


Key Features:
  • 53 hours of mentor-led training
  • 40+ hours of the self-paced video
  • Instructor-led online project mentoring sessions
  • Walk-throughs of 36+ Digital Marketing Tools
  • Preparation for OMCA, Google Analytics, Google Ads, Facebook, & YouTube exams
  • 10 rounds of the Mimic Pro & 6 rounds of Mimic Social simulations to practice SEO, web analytics, PPC, email marketing & the social media marketing
  • Self-managed Learning
  • Lifetime access to the high-grade self-managed e-learning content curated by industry professionals.
  • 24×7 learner support & assistance
Online Classroom Flexi-Pass:
  • 90 days of the flexible access to instructor-led online classes
  • Lifetime access to the high-quality self-paced e-learning content & the live class recordings
  • 24×7 learner assistance & support
  • View recording of the previous class
Contact Us


The Digital Marketing Certified Associate (DMCA) training course is designed to help you master the essential disciplines in the digital marketing, including search engine optimization (SEO), pay-per-click (PPC), social media, web analytics, conversion optimization, content marketing, email & mobile marketing. It is one of the world’s fastest growing disciplines, and this training certification would raise your value in marketplace & prepare you for a career in the digital marketing.

Course description

What are the key benefits of taking a Digital Marketing Training Course? Businesses & Recruiters are preferring marketing professionals with a genuine knowledge, skills & experience verified by a certification that is accepted across the industries. Constant learning for any working professional is not only important for keeping themselves up to date with the current marketing trends, but it is also helps them to expand their array of skill set & become more flexible in the workplace.

This digital marketing training course would not only help learners to stand out & polish their existing skillset in the marketing domain, but it will also help them to take that necessary increase to bigger and more ambitious roles.

What are the course objectives of Digital Marketing? Whether you’re looking for a new career in the digital marketing or just wish to add the digital to your existing skillset, the DMCA course would prepare you to become a complete digital marketer & make you industry ready on the day one. You will gain the right skills through extensive hands-on practice on a wide range of projects and simulations that will enable you to the launch & execute your own digital marketing campaigns. We will train you on the latest digital marketing tools, show you to how they work and how to gain their insights that will help clarify your strategy.

The DMCA course would prepare you for most exclusive certification exams such as OMCA, Facebook Blueprint, Google Ads, Google Analytics, and YouTube Marketing.

What skills will you learn in Digital Marketing?
  • Gain an in-depth understanding of the different digital marketing disciplines: search engine optimization (SEO), pay-per-click (PPC), social media marketing, website conversion rate optimization, mobile marketing, web analytics, content marketing, email marketing, marketing automation, programmatic buying, and digital marketing strategy
  • Master digital marketing implementation tools: Google Ads, Google Analytics, Twitter Advertising, Facebook Marketing, and YouTube Marketing
  • Become an essential digital marketing manager for an e-commerce company with the Mimic Pro simulations included in this course.
  • Practice Website Conversion Rate Optimization SEO, SEM, email marketing & more.
  • Gain in real-life experience by completing the projects using Google Ads, Google Analytics, Facebook Marketing, & YouTube Marketing
  • Learn how to plan, formulate, & execute effective the digital marketing strategies with right channel mix in our digital marketing strategy modules
  • Create the right marketing posts tailored to the right viewers
  • Prepare for the top digital marketing training certification exams such as OMCA, Facebook Marketing, Google Analytics, Google Ads, and YouTube Marketing certifications
What are the projects & tools included in this Digital Marketing course? Digital marketing training course is incomplete without practical learning. In this type of course, you will work on 4 live projects of ten hours each that will provide you hands-on the digital marketing experience. This projects will put you in charge of the websites, & you’ll use many digital marketing tools to execute your digital marketing strategies.
  • Project 1 Google Analytics & SEO You will set up your business websites, ensure proper SEO, & enable Google Analytics to analyze its performance.
  • Project 2 Google Ads You will design a Google Ads campaign to increase the relevant paid search traffic to your website.
  • Project 3 Facebook Marketing You will run a Facebook marketing campaign for your website & maintain the Facebook page to ensure a brand visibility and engagement.
  • Project 4 YouTube & Video Marketing You will run a YouTube marketing campaign for your website & maintain your YouTube channel.
What is the Mimic Pro simulation included in this training course? The Mimic Pro simulation involved in our course provides you with the chance to step into the shoes of the digital marketing manager of an e-commerce company. The simulations, powered by the real-world Google data. It will enable you to run the digital marketing experiments, conceptualize landing pages, creates the virtual search engine marketing campaigns, email campaigns, & perform a variety of other marketing tasks using the virtual money. What is the Mimic social simulation included in this Training course? The Mimic Social simulation involved in our course offers you with the opportunity to become a skilled social media marketing manager. The simulations, powered by the real-world data. It will enable you to write the compelling social media ads, measure key performance indicators, perform demographic targeting, analyze the social media content promotion strategies, & manage a social media marketing budget. Who is eligible to take this Digital marketing training course? The Digital Marketing Certified Associate (DMCA) course is ideal for any business professionals, marketing consultants or student interested in jump-starting a career in the digital marketing, including: Sales or business professionals looking to accelerate your career: This Training course will give you an insider’s view into the digital marketing domain. With this type of course you can:
  • Up-skill your abilities and carve an entry into the digital marketing role
  • Understand the inner works of digital marketing campaigns that can help you as you cooperate & work with the digital marketing teams.
  • Entrepreneurs interested in the leveraging digital marketing to improve the ROI for your company.
We are living in a digital world where most of your customers live online. So if you’re trying to develop your brand or boost online sales, digital marketing is the critical part of your marketing strategy. This training course will help you:
  • Understanding the role that digital tools & marketing channels can play in increasing your online brand
  • Gain the knowledge & experience required to engage with the marketing partners & agencies as you implement an effective digital strategy for your brands
Traditional marketer struggling to enhance their knowledge & skills in the digital marketing: Digital marketing has been gaining importance over the last few years, and if you’re a professional marketer in traditional channels & methods, then adding the digital marketing skills can be a great boost for your career. This training course will:
  • Expand your marketing know-how & help you stay current with latest trends and the channels in the digital marketing world
  • Arm you with the skills & experience to get a position and grow your career in the digital marketing
Digital marketer hoping to widen your skillsets & accelerate your career in to the next level: In today’s business world, digital marketers are must be able to wear multiple hats & execute campaigns across the different types of marketing channels to stay ahead of the competition. Our training course can help you:
  • Learn that latest industry-relevant techniques to help you form well-rounded digital marketing expertise
  • Build the multiple digital marketing skills & catapult your career in the digital marketing
Students looking to build a career in one of the most sought-after domains today: A study by the Mondo suggests that senior leadership professionals in the digital marketing earn between USD $141,000 to $201,000. If you’re looking to develop a career in one of the fastest growing domains in the business, digital marketing is a great start and this course will help you:
  • Form a strong foundational knowledge of the digital marketing & gain hands-on experience in digital marketing.
  • Learn how to execute and plan digital marketing campaigns & prepare for the fast-paced digital marketing roles in the industry.
What is the average salary package for certified Digital Marketing experts? A Digital Marketing professional can earn around $112,000 - $136,000 in the US, & 17-18 lakhs in India What is the Hootsuite Platform Training Course in Digital Marketing? We partnered with the Hootsuite Academy team to include the Hootsuite Platform Training course as part of the Msys Training Digital Marketing Course. In this segment, you’ll develop the skills to use core Hootsuite products to their full possible, driving results, boosting the impact of your social media efforts, & proving your ROI.

Exam and Certification

How I will become a Digital Marketing Certified Associate? To become a Digital Marketing Certified Associate, you must fulfill both of the following criteria:
  • Successfully complete the 1st three rounds in Mimic Pro, which will be assessed by the lead trainer.
  • Pass any one of the two OMCA Simulation Tests in the Digital Marketing Certified Associate Training course with a minimum score of 60%. The simulation test is an online exam & contains of 75 multiple choice questions that must be answered within 75 minutes
How will I get the OMCA Certification? Once you’ve completed the DMCA training course, you will have to pay & schedule your online OMCA examination. To earn the industry certification, you'll need a passing score on the examination, proof of the education and experience. This certification is valid for only two years when renewed with the professional development units. How will I earn the Google Analytics Certification? Once you’ve completed the DMCA course, you’ll need to register on the Google Analytics Academy website. From there, you’ll sign up to take the Google Analytics Qualification Exam, which consists of 70 true/false and multiple choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 18 months How will I get the Hootsuite Platform Certification? Once you've done the Hootsuite Platform Training, you'll be prepared to take the exam on the Hootsuite Academy website to become a Hootsuite Certified Professional. As a Msys Training student, you'll get 50% off on this industry-recognized credential! Get certified for 50% off. How will I get the Facebook Blueprint Certification? The Facebook Blueprint certification course is designed to thoroughly evaluate advanced-level competency in skills needed to be a successful Facebook advertiser. You can choose from any of this two types of Blueprint Certification given below:
  • Facebook Certified Planning Professional Training Certification which consists of:
    • Facebook Advertising Core Competencies exam
    • Facebook Certified Planning Professional
  • Facebook Certified Buying Professional Certification which consists of:
    • Facebook Advertising Core Competencies exam
    • Facebook Certified Buying Professional exam

You must complete & pass any of this Certification exams with a score of 700 or higher in order to receive your digital badge. You’ll have 75 minutes to pass every exam, which includes 50 to 60 questions each. All Facebook Blueprint course certifications remain valid for twelve months, with an options to maintain your certification status by demonstrating your ongoing proficiency.


What certification will I get after completing the training? On successful completion of the training, you will be awarded for the course completion certificate. You can also appear for the Google Analytics, Facebook Blueprint, Google Ads and YouTube marketing certification by registering on their respective websites & qualifying the relevant exams. Is this live training course, or will I watch pre-recorded videos? It’s a blended learning approach, where a learner has access to self-learning modules, which are pre-recorded, along with Live Virtual Classes (LVC) via live online streaming i.e., the online training is conducted through the live streaming. They are interactive sessions that enable you to ask queries and participate in discussions during the class time. We do, however, provide the recordings of each and every session you attend for your future reference. Classes are appeared by a global audience to improve your learning experience. What is OMCP Certification? OMCP is an advanced level of professional certification for online marketing experts who has verified their experience & demonstrated a working knowledge of online marketing concepts and the best practices. OMCP certification recognizes the online marketing training from a budding, appraised list of industry’s best known educational institutes in online marketing domains.

OMCP is an industry-wide accepted certification standard, & many experienced marketing professionals pursue this certification to build on their existing skill set.

To get the certification, participants need to show the 5000 hours of experience in the Digital/Online Marketing or a post-secondary degree plus 2000 more hours of experience. Participants must also register with the OMCP and pass the certification exam.

What is the OMCA Certification? OMCA is an entry level course certification for online marketing associates & practitioners who are planning to develop their career in the digital marketing. This certification is perfect for the managers & associates who are starting their journey in the digital marketing, and it can be regarded as first step towards the OMCP certificate.

This certification is measured to prove hypothetical knowledge of digital marketing foundational concepts & accepted practices across the multiple digital marketing disciplines.

Who awards OMCA & OMCP certification? Online Marketing Certified Professional (OMCP) recognizes the training providers from a growing list of the industry’s best known educational institutes & awards PDUs for the participation in the industry’s top events in various capabilities. Only some institutes whose course meets strict quality standards are accredited by the OMCP. How many institutions teach OMCP standards & who are they? There are more than hundreds of institutions who teach in accordance to the OMCP standards, but only those who have become Registered with Educational Providers are verified to teach the knowledge and skills that prepare professionals for an OMCP Certification. Some of the known OMCP Registered Education Providers are:
  • Msys Training marketing courses
  • The DMA Advanced Marketing courses
  • Digital Directions
  • Duke Digital Media and Marketing Certificate Program
  • Concordia College M.S. in Digital Marketing
If in any case, I need to cancel my enrolment, can I get a refund? Yes, you can cancel the enrolment if necessary. We shall refund the course price after deducting an administration fee. To learn more please read our Refund Policy. What payment options are available? Payments can be made using any of this following options. You will get email a receipt after the payment is done.
  • Visa Credit or Debit Card
  • MasterCard
  • American Express
  • Diner’s Club
  • PayPal
What tools do I need to appear the training sessions? The tools you’ll need to attend training are:
  • Windows: Windows XP SP3 or higher
  • Mac: OSX 10.6 or higher
  • Internet speed: Preferably 512 Kbps or higher
  • Headset, speakers and microphone: You'll need earphones or speakers to hear guidance clearly, as well as a microphone to talk to others. You can use a headset with an integrated microphone, or separate speakers and a microphone.
I’d like to learn more about this training course program. Whom should I contact? Contact us using the procedure on the right of any page on the MSys Training website, or select the Live Chat link. Our customer service representatives can provide you with more details. Who are our mentors and how are they selected? The majority of our very qualified mentors are DevOps guaranteed with something like 15 years of involvement in preparing and working in the IT, Agile, ITSM as well as DevOps domains. Every one of them has gone through a rigorous selection procedure that includes technical evaluation, profile screening, and a training demo before they are certified to train for us. Additionally, we also ensure that only those trainers with a high alumni rating are selected to train for us. What is the Global Teaching Assistance? Our teaching assistants are a committed team of the subject matter experts here to help you get certified in your first attempt. They engage learners proactively to ensure the course path is being followed & help you enrich your learning experience, from class onboarding to the project mentoring and job assistance. Teaching Assistance is available only during business hours. What is covered under the 24/7 Support promise? We offer 24/7 support through calls, email and chats. We have also a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have the lifetime access to the community forum, even after completion of your course with us. What If I miss a class? Msys Training provides recordings of each class so you can Review them as required before the next session. With Flexi-pass, Msys Training gives you access to all classes for 90 days so you have the flexibility to choose sessions as per your convenience. What are the other benefits apart from this job? Apart from getting a job as a Digital Marketing professional, here are some other benefits that you will get by pursuing the course:
  • You will Gain an in-depth understanding of the different digital marketing disciplines: search engine optimization (SEO), pay-per-click (PPC), social media marketing, mobile marketing, web analytics, content marketing, email marketing, and digital marketing strategy
  • You will have a real-life experience of how to formulate, plan, & execute the digital marketing strategies.
  • Also, you will be prepared for various digital marketing certification exams, like OMCA, Google Ads, Google Analytics, Facebook Blueprint, and YouTube Marketing.